Letter from OurCrowd
Optimizing human performance with science from the inside out
◾ Global leader in personalized nutrition and human performance analyzes biometric data from blood, DNA, fitness tracking and self-reported habits & goals to deliver science-backed action plans
◾ Impressive growth: $9M revenue Q1-3 2021, forecasting 100% YOY increase to $12M by year-end, growing to $30M in 2022; 3.5X growth YOY in B2C; LTV/CAC=3, GM=75%
◾ Customers include close to 40,000 consumers, large multinationals like DSM, US Olympic Committee, different branches of the US Military, many professional sports franchises, and wellness & fitness professionals and organizations
◾ Hot sector includes many players with valuation in the multiple-billion dollars such as Whoop, Everly Health, 23andMe
Founded in 2009 by top scientists in the fields of aging, genetics and biology from Harvard, MIT and Tufts, InsideTracker is a truly personalized nutrition and performance system, aiming to help people optimize their bodies from the inside out. It is the only system that integrates and analyzes users’ personal data from blood, DNA, fitness tracking and self-reported habits and goals.
The biometric data fuels InsideTracker’s proprietary AI engine, the result of 12 years of R&D, which used more than 37,000 peer-reviewed studies to create a structured database of 3,500 unique recommendations for nutrition, fitness and lifestyle to improve users’ health.
InsideTracker is growing rapidly. The company had $9M in revenue in Q1-3 2021 and is forecasting a 100% YOY increase to $12M by the end of the year, growing to $30M in 2022. The B2C portion of the business is growing at 3.5X year-on-year. Gross margins are a healthy 75%.
This $15M round will be used to drive 2022-2024 consumer growth, develop the next version of the product and expand the company’s market position.
(OurCrowd, 2021-12-03)
InsideTracker
www.insidetracker.com
InsideTracker Shares Inside Look at Blood Biometric Data, Insights from Endurance Legend Shalane Flanagan's Project Eclipse Challenge
InsideTracker Shares Inside Look at Blood Biometric Data, Insights from Endurance Legend Shalane Flanagan's Project Eclipse Chal
/PRNewswire/ -- Shalane Flanagan's Project Eclipse journey began on Sept. 26, 2021, when she toed the line at the Berlin marathon— but her inside story started...
www.prnewswire.com
Shalane Flanagan's Project Eclipse journey began on Sept. 26, 2021, when she toed the line at the Berlin marathon— but her inside story started weeks prior with baseline blood analysis from InsideTracker, the leading truly personalized performance and nutrition system, who today released insights collected during Flanagan's mission to run the six World Marathon Majors in just seven weeks.
Flanagan tested five times over the course of Project Eclipse, with her support team at InsideTracker analyzing more than 43 blood biomarkers to assess muscle health, inflammation, brain health, stress response, energy and endurance. The results were used to inform science-backed nutrition and lifestyle recommendations to calibrate and optimize critical markers for recovery and endurance.
InsideTracker Answers Question, "Gut Microbiome-Informed Personalized Nutrition: Are We There Yet?"
InsideTracker Answers Question, "Gut Microbiome-Informed Personalized Nutrition: Are We There Yet?"
/PRNewswire/ -- Microbiome composition analysis is not yet a self-contained approach to create personalized, effective and actionable nutrition and lifestyle...
www.prnewswire.com
Microbiome composition analysis is not yet a self-contained approach to create personalized, effective and actionable nutrition and lifestyle interventions, explains a new, peer-reviewed perspective paper published in Current Developments in Nutrition (CDN). The article was authored by the science team at InsideTracker, the leading truly personalized performance and nutrition system.
The team's review of published research on applying microbiome testing to broad-scope nutritional recommendations points to three key challenges in current microbiome science leading to the conclusion:
1. There is a lack of consensus on what constitutes a healthy microbiome in the generally healthy individual, where the optimal gut environment is highly individualized.
2. Bacterial species level results from microbiome tests are highly variable and often inconsistent, affected by confounding factors that are not yet sufficiently understood to enable precision nutrition.
3. There is a lack of established cause-effect relationships between precision nutritional and lifestyle interventions and specific microbiota changes toward a healthier composition trajectory (which itself may be highly individualized).
InsideTracker Pro Gives Health and Performance Professionals Easy Access to Blood Biomarker Data, Science-Backed Client Action Plans, Additional Revenue Streams
https://finance.yahoo.com/news/insidetracker-pro-gives-health-performance-162100465.html
Blood biomarker testing was once reserved for elite athletes and medical-grade coaches. InsideTracker, the leading ultra-personalized human performance platform, today launched InsideTracker Pro, a program designed to empower registered dietitians, coaches, trainers and other health and wellness practitioners to easily expand their offerings with in-demand services, providing hyper-customized programs and evidence-backed recommendations using blood, DNA, lifestyle and fitness tracker data.
InsideTracker Pro delivers simple, convenient access to true knowledge, meaningful insights and customized Action Plans using the same science-backed nutrition, fitness and lifestyle recommendations trusted by elite athletes and high performers like Rich Froning, Shalane Flannagan and Dave Asprey.
InsideTracker Pro creates a turnkey additional revenue stream with healthy commissions on in-demand services, client and member discounts, educational and marketing resources and more.
InsideTracker is the leading ultra-personalized human performance platform that analyzes data from your blood, DNA, lifestyle and fitness tracker to help you optimize your body and reach your health & wellness goals. InsideTracker's patented algorithm and expert system transforms the body's biomarker data into knowledge, insights and customized action plans of science-backed nutrition, fitness and lifestyle recommendations. Founded in 2009 by leading scientists in aging, genetics and biometric data from MIT, Tufts, and Harvard, InsideTracker's mission is to improve the healthspan of people everywhere so they can enjoy longer, healthier lives - adding life to their years and years to their life.
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